Thursday, December 30, 2010

MarkeTel wants to wish everyone a Happy New Year!

Recently, there have been some interesting developments involving fines and DNC lists. Last week Bell was fined$1.3 - million for violating do not call rules. To date, it is the largest penalty the Canadian Radio-television and Telecommunications Commission has ever issued for violating its telemarketing regulations. Attached below is the link to the article as well as a few other links to related stories.




Have a safe and happy long weekend.

Friday, December 24, 2010

Merry Christmas and Happy New Year! 

At MarkeTel, we just wanted to wish everyone a Merry Christmas and a Happy New Year!

Please take care and have a safe and happy holiday!

Please join us next week for our weekly MarkeTel blog!    

Friday, December 17, 2010

Auto Dialer vs. Predictive Dialer... What's the difference?

The Answer to a very common question...

Auto dialer

An autodialer will auto dial customers and provide information, conduct surveys, or leave messages on the customer's answering machine. The options of an Autodialer outbound: It can deliver messages or get responses from members, employees, customers, and prospects. Inbound: It can answer your telephone 24hrs a day. Offer menu choices of information take voice mail messages and even transfer calls. It can also be used to get responses, such as Yes or No. When an autodialer calls it can simply leave a message or it can ask for a response. You may obtain responses by recording their voices, asking them to press a key, to respond to choices or transfer to a live operator. All you have to do is just record your messages, select which data base you want to call, when you want it to start and stop, and then let the autodialer go to work by calling everyone.

Predictive Dialer
A Predictive dialer is an automated dialing system that empowers call centers so that they can spend 50 minutes of each hour talking to live prospects. Telemarketers no longer waste time dialing numbers or listening to no answers - all they do is talk to prospects. Predictive dialers have more telephone lines than telemarketers, which are used to initiate phone calls while telemarketers are talking to prospects. A complex mathematical formula called "algorithms" is used to "predict" the average time it takes to get a live answer and the average length of each conversation, so that telemarketers flow seamlessly from good-bye to hello. It is common for productivity to double or triple when making the transition to a predictive dialer.

Friday, December 10, 2010

MarkeTel will be @ The Real Green Systems Management & Users Conference and Trade Show 2011

Happy Friday Everyone!

MarkeTel is excited to be attending the Real Green Systems 2011 Management & Users Conference and Trade Show in Orlando, Florida January 6-8 2011.

For more information on this conference, please visit: http://www.realgreen.com/User-Conferences.asp

We will have a number of our products on display and are able to provide real-time live demonstrations. Additionally, MarkeTel employees will be on hand to answer any questions that you may have. To speak to one of our salespeople about this exciting Users Conference and Trade show, please feel free to contact us at anytime.

E-mail: sales@marketelsystems.com
Phone: 800-289-8616

Have a good and safe weekend!

Friday, December 3, 2010

MarkeTel Case: Fit Turf Uses MarkeTel to improve Call Center Productivity and Profitability

At MarkeTel we've been developing a number of case studies to further demonstrate how our simple, reliable and effective solutions have led companies to great success in their relevant industries.  Please note our most recent case study involving Fit Turf. Fit Turf is a leading provider of year round lawn and yard care services serving the Colorado area.

Fit Turf Uses MarkeTel to improve Call Center Productivity and Profitability


Introduction

Fit Turf is a leading provider of year round lawn and yard care services serving the Colorado area. They run an outbound call centre, and plan to increase their customer numbers at a rate of 40% per year. Fit Turf was experiencing business challenges with their previous dialing system. The challenges were not only resolved when Fit Turf replaced their dialer with a MarkeTel Pursuit® Predictive Dialer, but they also saw a tremendous increase in productivity and revenue.

Challenges
Fit Turf was faced with very costly maintenance fees, limited technical support, and a lack of the ability to integrate with their customer relationship management (CRM) software, with their legacy dialer.

Solution

Fit Turf replaced their old system with an advanced telephony server, the MarkeTel Pursuit® Predictive Dialer. The solution allowed Fit Turf to enjoy dramatically lower ongoing license and annual support fees, in addition to gaining complete technical and sales support. Furthermore, the MarkeTel Pursuit® solution allowed for total integration with Fit Turf’s CRM.
Results

Fit Turf’s business challenges have been resolved by their decision to switch to MarkeTel Pursuit®. They have enjoyed substantial cost savings, improved sales, better information management, enhanced agent performance, lower staff turnover, reduced training time, and an overall improvement in contact centre management. In making the decision to replace their competing dialer with MarkeTel, Paul Wagner, President of Fit Turf states "Despite the fact that we had just made a larger investment in our previous system, we found that the superior MarkeTel equipment, service and support as well as the reasonable pricing, made it a no-brainer for us to switch."

Fit Turf's CRM seamlessly integrates with MarkeTel’s solution. As such, they’ve been experiencing a number of benefits that did not exist with the previous dialer. Smooth interaction between the dialer and CRM allow for customer information to be readily available, resulting in improved customer service, productivity, and additional savings.
MarkeTel’s simple, reliable and effective products, combined with first hand experience in contact centre operations results in the ability to provide complete solution based support to customers. In working with both the sales and technical support teams, Paul adds, "We are thrilled with every aspect of our experience. They are great to work with and go out of their way to provide top-notch service."


Cost Benefit

The cost of MarkeTel’s entire solution, including hardware, software, licensing and initial support, was less than one year of just the annual maintenance fees which Fit Turf was paying prior to using MarkeTel. With ongoing licensing and support costs being drastically lower, Fit Turf enjoys substantial cost savings on a continual basis and ultimately, improves their bottom line.

Conclusion

Fit Turf’s business challenges were addressed by their decision to switch to a MarkeTel solution. As a MarkeTel customer, Paul, President of Fit Turf, speaks about our ability to provide a customized and affordable solution by stating, “I strongly recommend MarkeTel to anyone considering a predictive dialer system. Switching to MarkeTel has proven to be one of the best decisions we’ve made this year.”

The MarkeTel Solution
The MarkeTel Pursuit - Advanced Telephony Server is a task focused predictive dialing solution designed to increase productivity as an outbound dialer. The MarkeTel Pursuit is a custom built to scale solution designed to meet the changing needs of small to medium sized businesses. Additionally, add on applications are open to programming by either MarkeTel and/or the end user.

Key benefits:
  • Quick Return on Investment (ROI)
  • World class level support
  • Customized support solutions
  • Integration with existing CRM’s
  • Substantial cost savings, improved sales, and better information management
  • Enhanced agent performance and lower staff turnover
  • Overall improvement in contact center management
  • Simple, Reliable, and Effective
MarkeTel’s solution proved to the best decision Fit Turf made last year! To find out more about MarkeTel, and what competitive advantages we can provide your company with, contact our knowledgeable Contact Center Solutions team at 1-800-289-8616 or visit us online at: www.marketelsystems.com